Allie is an insight, strategy and data expert with over 20 years’ experience working for some of the best-known media companies in the UK and Australia. Her expertise lies in designing data and research programmes to deliver extensive and robust consumer understanding, and translating this insight into targeted actionable strategic, media and marketing planning. Allie’s career has been defined by a consistent commitment to excellence, a depth of expertise and a proven track record of delivering tangible and impactful solutions. Her work exemplifies the invaluable relationship between data-driven insights and strategic vision.